Reggae Town Music
A Bay Area concert promoter, artist-development platform and 24/7 online reggae radio station. We manage listings for their live concert series.
What we were working with.
Reggae Town Music runs live concerts, an artist-development platform and a 24-hour online reggae radio station. A recurring concert series is a different job from a single event: each date has to sell on its own while building an audience that carries to the next one.
What we did.
Listing management across the series
Event listings managed for the ongoing concert programme, including recurring showcases such as Reggae On Fire and themed lineups like Chalice: Legends of Reggae.
Consistent series identity
Naming and listing structure kept consistent across dates so returning attendees recognise the series rather than encountering what looks like an unrelated event each time.
Promotion per date
Each date promoted on its own lineup and hook, with the series as the backdrop rather than the headline.
Audience carried forward
The point of a series is compounding. Each event's audience is an asset for the next one, which is what makes recurring formats cheaper to fill over time.
Where it stands.
Six events run through the account to date, bringing 98 attendees across the series and establishing a recurring format the promoter can keep building on.
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Send the event name, the date, and who you're trying to reach. You'll get a prioritised plan back. No pitch deck, and no retainer conversation until you want one.