How events get filled and stores get selling.
Practical write-ups on event listing SEO, pixel setup, email sequences and landing pages, with Shopify guides on conversion, product pages and Meta ads coming next. No gated PDFs, no email required.
Why your event page leaks registrations
Five reasons an interested visitor lands on your ticket page and leaves without buying, in the order worth fixing them.
How to get an event into Google event results
What event schema actually is, why most listings do not have it, and how to check whether yours is being read correctly.
Install the Meta pixel before you spend a dollar
Retargeting and lookalike audiences only exist if the pixel was there first. A walkthrough of the setup, in order.
The last 72 hours: capturing the registration surge
Most event registrations arrive in the final three days. Here is the sequence that catches them instead of missing them.
Promoting a webinar with a small list
What to do when you have 200 subscribers and need 100 attendees, and why paid social is not always the first answer.
TikTok for event promotion: when it beats Meta
The event types where TikTok reliably produces a lower cost per registration, and the ones where it does not.
Tell us the date, or send the store link.
Either way you get a prioritised plan back, not a pitch deck. Event organizers: the event name, date and audience. Shopify owners: the store URL and what you are trying to move. We reply within one business day.