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Business · Leadership training

Kasuyi & Associates LLC

A coaching, speaking and training development company. We handle their Eventbrite presence for workshop and training promotion.

125
Total attendees
4
Events hosted
B2B
Audience
The brief

What we were working with.

Kasuyi & Associates specialises in leadership training and workshops. B2B training events invert the usual event problem: capacity is small, ticket value is high, and filling the room with the wrong people is worse than leaving seats empty.

The work

What we did.

Eventbrite presence

Listing setup and management across a recurring programme of workshops and training events rather than one-off dates.

Positioning for a professional audience

Listing copy written for decision-makers evaluating a training spend, which is a different reader from a general event audience.

Recurring event structure

Each event set up so the next one starts from a warmer position, repeat attendees are the cheapest registrations a training business can get.

Promotion sized to capacity

For small-capacity high-value sessions, tightly targeted promotion outperforms broad reach. Spend was kept narrow deliberately.

The outcome

Where it stands.

Four events run through the account to date, bringing 125 attendees into limited-capacity leadership sessions.

Figures are cumulative across events run through this account to date and come directly from the organizer’s Eventbrite reporting.

Published with the organizer’s permission. Click to view full size.

Tell us the date. We'll tell you what to do first.

Send the event name, the date, and who you're trying to reach. You'll get a prioritised plan back. No pitch deck, and no retainer conversation until you want one.