A store that looks right and sells.
Design and redesign for any niche, product research before you commit stock, store marketing and SEO, sales funnels, full branding, and Meta ads set up and managed. One person who understands both the build and the marketing, so the two are never fighting each other.
Nobody struggles to open a Shopify store. They struggle to make it sell.
The stores that don't sell almost always share the same three problems, and none of them is the theme.
The product is wrong
Chosen because it was easy to source, not because people search for it or the margin survives ad costs. No design fixes that.
The page doesn't answer questions
What is it, who is it for, why this one, what if it doesn't fit. If the buyer has to guess, they leave and buy from the store that told them.
Traffic lands on the homepage
Ads and posts pointing at a homepage with no pixel, no email capture and no reason to come back. The money buys visits, not customers.
Six jobs. One person who does both sides.
Most owners start with a redesign or a store review, then add marketing once the store is worth sending traffic to.
Store Design & Redesign
A Shopify store built or rebuilt to sell: clear navigation, fast pages, product pages that answer the buyer's questions before they ask.
- Theme build
- Redesign
- Mobile first
- Speed
Product Research
Demand, margin and competition checked before you order stock or build a page around a product nobody searches for.
- Demand data
- Margins
- Supplier vetting
- Validation
Store Marketing & SEO
Collections and product pages that rank, email flows that bring people back, and a content rhythm that compounds.
- Store SEO
- Klaviyo
- Content
- Reviews
Sales Funnel Setup
Landing pages, upsells, cart recovery and post-purchase flows wired together so traffic you already pay for converts.
- Landing pages
- Upsells
- Abandoned cart
- Post-purchase
Full Site Branding
Logo, palette, type, packaging-ready assets and a store that uses them consistently, so buyers trust you at first glance.
- Logo & identity
- Brand kit
- Store styling
- Social templates
Meta Ads & Management
Facebook and Instagram campaigns with pixel and Conversions API installed first, then creative and budget managed weekly.
- Pixel & CAPI
- Catalog ads
- Retargeting
- Weekly reporting
Three ways to work with us.
Quoted after we've seen the store or the brief, because a 12-product apparel store and a 900-SKU parts catalogue are not the same job. Every quote lists exactly what's in and what isn't.
Launch
For a new brand or a first store. Product research if you need it, brand identity, theme build, product pages, payments, shipping and tax, pixel and email capture, and a launch checklist. You open the doors with everything wired.
Redesign
For a live store that looks dated or gets visits without orders. A full review, then a rebuild of navigation, product pages, mobile experience and speed on your existing catalogue. Sales continue while we work on an unpublished theme.
Growth
Monthly. Meta ads management, email flows, SEO and conversion work against agreed numbers: orders, average order value, cost per purchase. Reported weekly. Cancel with a month's notice.
What store owners say.
Direct quotes from ten five-star reviews. All ten are on the work page.
He transformed our Shopify store into something modern, professional, and easy to navigate. He understood our vision, suggested helpful improvements, and delivered a store we’re proud of.
Shopify client · Store design & setupHe focused on more than just the appearance. He improved the customer journey, product presentation, mobile experience, and overall layout. The store now feels cleaner and easier to shop.
Shopify client · Redesign & conversionOur store was getting visitors but not enough sales. He found several issues affecting conversions and gave us practical recommendations that were easy to apply.
Shopify client · Store optimisationHe helped us identify where customers were dropping off, improve our product pages, and create a stronger marketing plan. He focused on the full customer journey, not just bringing in traffic.
Shopify client · Marketing & growthWhat stood out was his understanding of both Shopify development and marketing. He felt more like a growth partner than just a designer.
Shopify client · Store & marketing strategyOur old store looked outdated and didn’t give customers much confidence. He gave it a clean, modern redesign that works well on mobile and is much easier to navigate.
Shopify client · RedesignFour steps, launch or redesign.
Understand the goal
Ticket revenue or headcount. Orders, average order value or repeat customers. Each needs a different build, so we agree the number before anything is made.
Know the buyer
Who actually buys, where they already are, and what makes them move. The targeting, the copy and the page structure all come from this.
Build & launch
Listing or store, schema, pages, pixel, ads, emails. Nothing goes live until the tracking does.
Track & optimise
Weekly adjustments against real data: registrations for events, orders and conversion rate for stores. The numbers are handed over, not hidden.
Send us the store link. We'll tell you what's costing you sales.
Live store or a blank Shopify trial, either is fine. You'll get a short list of what to fix first and what it would take. No pitch deck, no pressure to buy the whole package.