Concours Devou
An annual classic car show drawing entrants and spectators from around the country. We manage the Eventbrite account end to end.
What we were working with.
Concours Devou brings spectacular classic cars from around the country to Northern Kentucky once a year. A single-date annual event has a specific problem: there is no second chance. If the promotional window is mishandled, the next opportunity is twelve months away.
What we did.
Full account management
We run the organizer's Eventbrite account end to end rather than advising from outside, listing creation, ticket tiers, settings and the account itself.
Listing setup and optimisation
Event titles, descriptions and imagery written so a visitor who has never heard of the show understands what it is and why the date matters, and structured so search can read it.
Promotion across the run-up
Paid and organic promotion timed across the weeks before gates open, rather than a single push in the final week.
Ticket sales tracking
Sales tracked against the promotional calendar so spend could be adjusted while it still mattered, not reviewed after the fact.
Where it stands.
The account has brought 760 attendees across the events run to date and holds Top Organizer status on Eventbrite, a standing the platform assigns based on sustained event performance rather than anything a marketer can self-declare.
Published with the organizer’s permission. Click to view full size.
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Read it →Tell us the date. We'll tell you what to do first.
Send the event name, the date, and who you're trying to reach. You'll get a prioritised plan back. No pitch deck, and no retainer conversation until you want one.