Paid Social & Meta Ads
Paid social is where most event budgets go and where most of them leak. The difference is almost never the creative. It is whether the tracking was installed before the money started moving, and whether the audience was built from data or from guesswork.
The work itself.
Meta pixel and conversion tracking
Pixel installed on your site and ticket flow, with custom conversion events built around the actual purchase action. Our archive holds over 1,800 tracked ticket purchase events, that is what a correctly wired pixel produces.
Facebook and Instagram campaigns
Campaign structure, audience targeting, creative, copy and budget management, built around ticket sales and RSVPs rather than reach or impressions.
TikTok campaigns
Where the audience skews younger or the event is visual, TikTok routinely beats Meta on cost per registration. Same discipline: tracking first, then spend.
Retargeting and lookalikes
The people who visited your ticket page and did not buy are the cheapest audience you have. They only exist if the pixel was there from the start, which is why we install it first.
Deliverables.
- Pixel and custom conversions installed and verified
- Campaign structure built for ticket conversions
- Audience sets including retargeting and lookalikes
- Weekly reporting against cost per registration
Before you ask.
What should I budget?
Who owns the ad account and the pixel data?
Can you fix a campaign that is already running?
The rest of the stack.
These compound. A listing that ranks makes the ads cheaper; a pixel installed early makes the retargeting work.
Event Listing & SEO
We list the event where people already look for it, then optimise it so search engines can read it properly.
See the service →Get seenOrganic Social & Twitter/X
A posting rhythm across the promotional window, so momentum builds instead of arriving the night before doors.
See the service →Get registrationsTargeted Email Campaigns
Segmented invite, reminder and last-call sequences. They are the cheapest registrations you will buy all campaign.
See the service →Tell us the date. We'll tell you what to do first.
Send the event name, the date, and who you're trying to reach. You'll get a prioritised plan back. No pitch deck, and no retainer conversation until you want one.